UX Writing Samples

Context: A new user opens the app and hasn’t created any tasks yet.

Goal: Encourage action while staying friendly and motivating.

Copy: No tasks yet — but your time is coming!
Start by adding your first task. You’ll be unstoppable in no time.
[Add Task]

Context: First-time user logging into the productivity app Focusly.

Goal: Build excitement and make the user feel like the hero.

Copy: Welcome to Focusly — your new productivity wingman.
Let’s help you set up your first goal and smash it.
[Set a Goal]

Context: E-commerce platform checkout process.

Goal: Improve conversion through clearer, action-oriented button text.

Continue to Payment. Place My Order. Save for Later

Why it works:

Version B adds clarity and ownership to reduce hesitation. “Place My Order” reassures the user that it’s a final step.

Context: User lands on a broken or removed page.

Goal: Keep tone playful and redirect user quickly.

Copy: Oops! This page drifted off into space.
Let’s get you back on track:
[Go Home] [Browse Tools]

Context: User enters an invalid email address during signup.

Goal: Keep tone polite and helpful while encouraging correction.

Copy: Looks like that email isn’t quite right. Double-check for typos and try again.

Context: Original system message after a failed payment.

Before:

“Please be advised that your payment did not go through due to insufficient funds.”

After (My Version):

Payment failed — looks like there aren’t enough funds in your account.
Try another card or contact your bank for more info.

Why it works:

This version is more conversational, direct, and helpful — removing jargon while keeping the user informed and supported.