Copywriting Samples
Projects for iubenda
PROJECT: Google Ads.
Based on Google's latest best practices, each ad includes three headlines and two descriptions, with up to 90 characters per description. Since our target audience ranges from everyday business owners who are new to compliance to industry professionals well- versed in legal jargon, I crafted a mix of conversational, search-friendly phrases and SEO- optimized language to maximize reach and engagement. Here are my three ads:
Google Ad 1:
Why Risk It? | Get Legally Covered | GDPR & CCPA Tools https://www.iubenda.com/en/homepage
Description 1: Privacy policies made easy. Auto-updates & compliance tools from just $3.49/month.
Description 2: Cover Google Analytics, AdSense & more. Stay compliant with the latest privacy laws.
Google Ad 2:
Relax, We Got You | Create your Privacy Policy | Plans from $3.49/M https://www.iubenda.com/en/homepage
Description 1: Get privacy policies, cookie banners & legal docs—auto-updated for GDPR & CCPA.
Description 2: Show cookie banners, collect consent & meet EU & US privacy requirements hassle-free.
Google Ad 3:
Lawsuits Aren’t Cute | Stay Compliant | Get Privacy Policy Tools https://www.iubenda.com/en/homepage
Description 1: Avoid fines– Protect your business. Get compliance tools for GDPR & CCPA. Plans start at $3.49.
Description 2: Manage consent records, block profiling cookies & secure user rights across jurisdictions.
PROJECT: Cold Email to American Market
The project asked to write a cold soliciting e-mail to American Market with cultural reference (Jan. 2025): I referenced the new year and new administration to resonate with a US audience and used bold formatting for quick scanning—a common practice we use in American internal communications. My approach was to open with positivity rather than a fear-based, sales-y tone. I created a Google calendar link for easy scheduling and provided the website scanner tool, both hyperlinked:
Hi [Customer],
2025 is bringing big opportunities for businesses—and with a new administration and changing regulations, it’s the perfect time to stay ahead and protect your customers. Data privacy laws are evolving fast, and businesses need to stay legally covered to avoid
risks.
That’s where iubenda has your back. Our tools automatically update for GDPR, CCPA, CPRA, and the latest U.S. privacy laws—so your business is always in line with regulations. No fines, no legal headaches—just full protection while you focus on what you do best.
Let’s make this the year you stay confident, legally secure, and ahead of the curve. Book a quick chat with me below or scan your website now to see where you stand.
Best,
Julio Poletti
Book a chat with me.
PROJECT: Landing Page Bullet Points
Privacy policies that actually work: No fluff—just rock-solid legal protection.
Stay legally covered: Meet GDPR, CCPA, and global laws without the legal headache.
Real-time updates: We track policy changes so you don’t have to.
Avoid government crackdowns: Stay compliant as data laws tighten worldwide.
Trusted by 150,000+ businesses: More fans than a Taylor Swift concert!
PROJECT: Newsletter Headlines:
The U.S. vs. TikTok: Why the privacy fight isn’t over
New Administration, New Privacy Rules? What to prepare for
Breaking the Law– Apps on your work phone you should delete ASAP
PROJECT: Ads in two different voices for two different audiences.
My submission includes three different tone approaches: US- Culturally Relevant, Playful (risqué) and Professional, and each tailored to two key user types: Budget Conscious and Confidence Seekers. My strategy is based on segmentation best practices, considering factors like income, type of business, engagement, and upgrade likelihood to maximize conversion. I used facts from the site and opted for viral and hot topics for us in America, plus who doesn’t love emojis?!
II. PLAYFUL TONE:
Audience – Budget-Conscious:
Subject line: Saving is Sexy. So is Compliance.
Preview: Stay legally covered for as little as $3.49/month. No stress, no surprises. Upgrade to one of our tailored plans.
Subject line: No Compliance? That’s a Bad Look. Let’s Fix it.
Preview: Upgrade your policies & privacy tools—because staying legal never goes out of style.
Subject line: Good News: Compliance Costs Less Than Brunch.
Preview: Starting at $3.49/month gets you auto-updating policies, consent tools & more. Explore our plans today.
Audience – Confidence Seekers:
Subject line: Stay Compliant, Stay Confident. It’s a Vibe.
Preview: Auto-updating legal docs, consent tracking & privacy tools—all in one place. See which plan works for you.
Subject line: Skip the Legal Headaches. We’ve Got You.
Preview: Auto-updating policies, consent logs & seamless integrations. Easy peasy with one of our pro plans.
Subject line: Compliance so Good, You’ll Actually Brag About it.
Preview: Privacy policies, consent tools & legal coverage—all handled for you with our upgraded plans.
III. PROFESSIONAL TONE:
Audience – Budget-Conscious:
Subject line: Save up to 16% on Legal Compliance
Preview: Get privacy policies, cookie banners & more—Save with annual billing.
Subject line: For Less Than Coffee – Get Legally Protected
Preview: Upgrade your legal protection for as little as $3.49/Month—stay compliant effortlessly.
Subject line: Legal Protection Plans: 14-Day Money-Back Guarantee.
Preview: We’ll update your legal requirements, so you can focus on the business.
Audience – Confidence Seekers:
Subject line: New privacy regulations — We’ve got you
Preview: Auto-updating policies, consent logs & compliance tools—stay protected 24/7 with our upgraded plans.
Subject line: Pro-Plans keep you fully compliant
Preview: More policies, seamless integrations & legal peace of mind. Plans start at $3.49/month.
Subject line: Compliance made simple: All-in-one privacy solution
Preview: Privacy policies, cookie banners, consent logs and more with our upgraded plans. Save up to 16%.